Tata Motors: JLR reimagine strategy

Jaguar Land Rover (JLR) is a wholly owned subsidiary of Tata Motors. JLR is the owner of two distinct British luxury brands – Jaguar and Land Rover. The company’s current range of models includes latest diesel and petrol engines as well as fully electric and hybrid vehicles. The company sells its products in over 120 countries. Land Rover is the leader worldwide in luxury segment through three brands – Range Rover, Defender and Discovery. Jaguar is the first luxury brand to offer all-electric Jaguar IPace. The company has two engineering and design facilities, three manufacturing sites in the UK. Moreover, it has plants in India, China, Brazil, Slovakia and Austria. It has seven technology hubs globally with three in the UK (Media.jaguarlandrover.com, 2020).