An analysis of satisfaction level of customers with regards to life insurance services

Insurance is one major sector which has been on a continuous growth curve since the revival of the Indian economy. Taking into account the huge population and growing per capita income besides several other driving factors, a huge opportunity is in store for the insurance companies in India. According to the latest research findings, nearly 80% of Indian population is without life insurance cover (2008). Today, Insurance is much more than mere tax saving device. It is about reflecting customer’s desires and aspirations, and forging long lasting relationship with them. The concept of hiring insurance services has undergone a change in terms of format and customer buying behaviour.