A CASE STUDY ON 'CHAYA CHECHI'- THE ONE WHO DELIVERS TEA AND SNACKS ON HER FLOATING TEA SHOP AT KUMARAKOM.

    Kumarakom is a beautiful village located in the western part of Kottayam district, Kerala. It’s known for its enchanting backwaters and canals. This village secured many awards and achievements for the responsible tourism initiatives. Coconut Lagoon resort, is a heritage four resort located in the banks of Vembanad Lake, Kavanattinkara, Kumarakom Village. The resort resembles a small village and has made every effort to provide as many opportunities for locals to earn a living from the resort as possible as part of responsible tourism initiative. When possible, products are sourced locally, and locals are given preference for employment opportunities. This study examines the resort's social responsibility initiatives and Mrs. Shanthakumari's life. Shanthakumari and her husband were running small teashop in the village and due to certain personal reasons, she lost the teashop. This case is analyzing the entrepreneurial opportunity provided by Coconut Lagoon resort to Mrs. Shanthakumari and exponential changes ensued in her life.