THE RELATION BETWEEN SATISFACTION AMONG SPORTS CLUBS' CUSTOMERS AND COACHES' PERSONALITY AND WORK ETHICS

In terms of manner of data collection, the present research is considered as a descriptive-correlative study and also in terms of purpose, it is considered as an applied research which is carried out under field methods. The population of this research includes the staff and customers of governmental and private pools of the province of Kurdistan. The number of the staff is equal to 135 individuals and according to the Morgan’s chart, the sample number was determined as 100 individuals. Since this research includes two separate populations, and only the number of the staff of pools is known; the method of synchronization is employed and the same amount of samples is considered for customers as well. For the purpose of data collection, Gregory C. Petty’s (1990) questionnaire of ethics including 23 questions and the factors of interest in work, perseverance, human relations at work environment and collaboration in work was used. The validity of this questionnaire is approved by 15 sports management professors and also its reliability was calculated as 0.81 by the Cronbach’s Alpha method. For evaluation of customer satisfaction, the Huang’s questionnaire including 19 questions and the components of visuals and looks of the club, personnel, facilities and current equipment. Its validity and reliability are respectively calculated as 0.78 and 0.86. In addition, the short form of questionnaire of personality characteristics was used: aimed at evaluation of players’ personality characteristics, the short for of the NEO questionnaire including 60 questions was used. This questionnaire was developed by Caste and McCree in 1982. The first translation of this questionnaire into Persian language was prepared by Kiamehr (2005). This test evaluates 5 major personality characteristics which include Neuroticism (N), extraversion (E), openness of mind towards experiences (O), Agreeableness (A), and conscientiousness (C). The Cronbach’s alpha method has calculated reliability of different aspects of this questionnaire in the range of 0.63 to 0.84.