EVALUATION OF CUSTOMERS SATISFACTION TOWARDS THE EXISTING ATTRIBUTES OF CHINA UNICOM IN CHINA.

The aim of this study is to evaluate customers’ satisfaction towards the existing attributes of China Unicom in China. Customer satisfaction is an important part of Marketing so the study is intended to evaluate the satisfaction level of Unicom’s subscribers. The research surveyed 120 China Unicom customers to decide the key factors that notably influence on their perceptions. In the study, primary data have been collected by questionnaires and data are analysed by statistical tools namely mean, standard deviation (SD) and coefficient of correlation. The study finds that China Unicom has been successful to build a superior image with some additional features in comparison to its competitors and the users are mostly satisfied with the initial price of China Unicom connections, handsets and network.