The influence of crisis phenomena in the country on the international competitiveness of the enterprise

  The article describes the relationship between the crisis in the economy and the international competitiveness of the enterprise. Indicators of the economic crisis in the country identified, including increasing inflation, rising unemployment, deteriorating balance of payments, declining incomes and more. It is determined that the international competitiveness of the enterprise as an economic category depends on a number of factors, which are proposed to be divided into external and internal. The SWOT-analysis of an estimation of positive and negative factors of influence of economic crisis on maintenance of the international competitiveness of the domestic enterprises is constructed. The negative factors influencing the provision of international competitiveness are singled out: the difficulty of ensuring the positive reputation of the enterprise in the international market, which is associated with the negative political and economic characteristics of the country; high level of tax burden on the domestic market, which reduces the company's income; the inability to improve the quality properties of goods that would meet international standards, due to the large amount of investment that can not be obtained in the process of functioning in a crisis in the country; the negative impact of the macroeconomic situation in the country on the process of entering the international market, etc. The main measures that need to be included in the strategy of ensuring international competitiveness at the enterprise level in order to level the negative effects of the crisis identified.