PERFORMANCE MEASURES IN HOSPITALITY ENTREPRENEURSHIP

The purpose of this paper is to explore how small hotel entrepreneurs measure performance of their small tourist accommodation business. Empirical research was carried out in Slovenia from May 2014 until June 2015. Data were collected in 62 in-depth semi-structured personal interviews with small hotel entrepreneurs and managers. Qualitative data were analysed by using the method of content analysis. The results show that when monitoring the performance and assessing the success of their small hotels entrepreneurs apply up to five performance measures and combine economic and noneconomic ones. Additionally, entrepreneurs perceive the success of their business also through their own satisfaction.