WANDA International Strategy Study and Evaluation

This portfolio is based on the international strategy case study “China goes to Hollywood: WANDA’s move into the US movie industry” that is available in the textbook “Exploring Strategy, Text and Cases”. The study conducts analyses to understand and answer questions related to internationalization drivers, best internationalization strategy, and decision challenges. The analyses and recommendations rely on using common business frameworks such as PESTEL, VRIO, TOWS, PMI matrix, and CAGE.