E COMMERCE: A SILENT REVOLUTION IN WOMEN EMPOWERMENT

The paper has been designed considering the ubiquitous role of E commerce in the life of working women in India. The study will reveal the significant contribution of e commerce in making the life of working women easier. The study will also reveal the momentous role of e commerce in empowering women in the country.

It is a descriptive study with information drawn from secondary sources. The study discloses the contribution of e commerce in the life of working women in India. In today’s competitive society where there is scarcity of time for everyone due to over pressure of work especially for the working women as they have to balance their dual roles of home maker as well as a professional. From the start of the day till the end she has to fulfill each and every responsibility efficiently, not only the household chores but also has to manage outside affairs too. E commerce has helped these women in reducing their stress and burden to a much extent though online shopping. The paper is all about how e commerce has been a silent revolution in the life of women in the country. Further, the analysis is likely to reveal the contribution of e commerce in the development of women entrepreneurship in the country. With the advent of e commerce, women entrepreneurship in the country has significantly increased than before. Not only this, the percentage of women employment has also increased than before. E-commerce has brought a great revolution in the context of women empowerment.

The study ends up with an indication that if proper education in the field of ecommerce is being provided to the women in the country women entrepreneurship can be increased significantly. Awareness is required in this field which will help in empowering women and in developing their innovative and entrepreneurial skill that will ultimately lead to development of the country.