Communication Act in the Art by Ju. M. Lotman

In this article a genesis of Ju.M. Lotman’s scientific approach to the model of communication act at perception of art work has been analyzed. There were specified the factors which affected Lotman’s deny from the semiotic model of communication act by R.O. Jakobson and his finding on polyglottical model of communication act. These changes in scientific approach of Juri Lotman were influenced by ideas of M.M. Bahtin: dialogism and polyphonic in communication act. Also, three communicative functions according to Lotman, which are present in any artistic text, were investigated in the article. At the end of the article an application of Lotman’s polyglot model in cinematograph was demonstrated on the example of “Kuleshov effect”. Thereby, we point at applicability of Lotman’s polyglot model all over the art.