PERCEPCIA PODUJATÍ CESTOVNÉHO RUCHU V MESTE NITRA ICH NÁVŠTEVNÍKMI / Perception of tourism events in the city of Nitra by their visitors

Systematic analysis of the impact of tourism can help entrepreneurs in tourism and participants in local government. Research on the perception of the effects of tourism on the population is useful in introducing new forms of tourism and the creation of developmental programs. The aim of paper based on the survey questionnaires of the events "Opening of the tourist season in Nitra" in 2014 and "Opening Nitra´s cultural summer" in 2019 is to identify the perception of these very popular events by their visitors. Analysis of the results is a reference basis on which it will be possible to identify specifics and changes in tourism in Nitra in relation to the period marked by the pandemic COVID-19. In both years, information was obtained from 307 of respondents through a questionnaire survey. Subsequently, they were processed and visualized in Microsoft Excel. The results of both surveys pointed to the continuing interest in events in Nitra. In general it can be stated that most of the most attended events (except international theatre festival Divadelná Nitra) is gastro targeting a relatively smaller share of cultural content. The implementation of the questionnaire surveys are perceived as a very important source of feedback from visitors, resp. inhabitants also from the Municipal Office in Nitra point of view.