Logic of Ideas (Ideology) as the Constituent of Creative Method

The purpose of the study is to find out the essence of poetics (or, what is the same, artistic creative method). Research methods are analysis and synthesis. Scientific novelty of the research. The author adheres to the concept that art, being an important form of social consciousness, a way of expressing one's personality and a means of affirming certain ideas, and it is at its core a form of production. Production is special (spiritual: morality, science, philosophy, religion); it is the production of ideas, not material goods. Furthermore, art is also specific to the spiritual both artistic and absent in nature. Because of this, art as an art production has all the properties of production as such, including organizational, economic and technological. Based on this, the essence of the creative method, which, formally, "looks" as a system of certain rules ("techniques") of creativity, the author sees that it represents nothing but the logic of the creative process (i.e. artistic production). Technological, epistemological, ideological and psychological aspects emerge as distinctive "facets" of this logic (in different kinds of art - to a different extent). Conclusions. Since this publication deals with the ideological aspect of the artistic process, the creative method appears as certain logic of ideas (i.e. ideology).