Reaching Underserved Audiences: How Science Communicators are Making New Connections Using Innovative Techniques

In this research, we interviewed science communicators about the strategies they use to reach, communicate and connect with underserved and disinterested audiences. The interviews we conducted provide an insight into the creativity that many science communication practitioners employ in their work when seeking to reach underserved or disinterested audiences. The successes they described may provide inspiration and encouragement to others in the field and a sense of optimism that meaningful connections can be created with diverse science publics. This is important in the field of science communication where there is still much to be done in relation to inclusivity.