Social networks as a marketing tool in implementation of crowdfunding campaigns
Creators
Description
The article reveals the essence and features of the concept of "social networks". The dynamics of social network users around the world is analyzed, the list of the most popular by the number of active social network users is determined, the peculiarities of gender distribution of social network users by regions and by gender are researched. It was determined that such social networks as YouTube, LinkedIn, Twitter and TikTok are more involved among men, while Facebook and Instagram are significantly dominated by women, a special network is Pinterest, which is dominated by women, with only 15% men. In addition, the possibility and effectiveness of using social networks for the implementation of crowdfunding projects were analyzed, as well as the advantages of their use for the promotion of crowdfunding projects were determined.
Files
102.pdf
Files
(469.3 kB)
| Name | Size | Download all |
|---|---|---|
|
md5:1d3745000dec80b6dcbc040379b7f0cd
|
469.3 kB | Preview Download |
Additional details
References
- 1. Database Statista. Retrieved from: https://www.statista.com/ [Accessed 11.03.2020].
- 2. Dean, B. (2021). Social Network Usage & Growth Statistics: How Many People Use Social Media in 2021? Retrieved from: https://backlinko.com/social-media-users [Accessed 12.09.2020].
- 3. Turner, A. (2021). How many smartphones are in the world? March 2021 mobile user statistics: discover the number of phones in the world & smartphone penetration by country or region. Retrieved from: https://www.bankmycell.com/blog/how-many-phones-are-in-the-world [Accessed 29.03.2020].
- 4. Gama, T. (2020). Ready to crowdfund using social media? Retrieved from: https://sheleadsafrica.org/crowd-funding-social-media/ [Accessed 29.06.2020].
- 5. Harmeet Kaur, Jaya Gera (2017). Effect of Social Media Connectivity on Success of Crowdfunding Campaigns Procedia Computer Science, 122, 767-774.
- 6. Hekman, E., Brussee, R. (2013). Crowdfunding and Online Social Networks Conference: 2nd Consortium on Applied Research and Professional Education.
- 7. Jules, B. (2020). Social Media Strategy: The Key to Crowdfunding Success Retrieved from: https://www.easyship.com/blog/social-media-for-crowdfunding [Accessed 19.04.2020].
- 8. Wu, R. (2015). How to Use Social Media for Crowdfunding Campaigns Retrieved from: https://www.socialmediaexaminer.com/social-media-for-crowdfunding/ [Accessed 02.03.2020].