TRIPLE Deliverable: D8.3 Communication Strategy

The Communication Strategy is a guideline for all communication activities and dissemination measures of the TRIPLE project partners and delineates how communication and dissemination can contribute to exploitation. The strategic aim is to increase awareness and visibility of the TRIPLE project and, most importantly, of the product it is developing: an innovative multilingual and multicultural discovery solution for the social sciences and humanities (SSH). Our goal is to spread knowledge about the benefits of this platform to multiple different stakeholders. Since not all of our stakeholders are equally familiar with a) the landscape of European research infrastructures, projects and services and b) Open Science terminology, it is key to have a wider, non-specialist audience in mind when developing communication materials and campaigns.
This document first identifies the core messages of the TRIPLE project and future discovery service that we want to communicate to the diverse range of stakeholders. The Strategy then presents the visual identity of TRIPLE and gives an overview of the different communication materials we have developed so far and are planning to create in the future. The core of the document is dedicated to the various dissemination measures and online and offline communication channels of the project and how these can be used strategically to reach the target audiences (including the different European national communities). The Strategy also describes how TRIPLE is presented as one of the future services of OPERAS, the research infrastructure supporting open scholarly communication in the social sciences and humanities in the European Research Area, and how the communication of TRIPLE and of related other infrastructures, projects and services align. Project-internal communication channels and processes are outlined briefly as well. The Strategy concludes with a section on potential risks in communication, and how these risks are either already being addressed, or how they can be addressed in the future if needs be.
There is a close link of the Communication Strategy with deliverables D8.6 “Plan for Exploitation and Dissemination of Results (PEDR) Draft” (also due on 31 July 2020), D3.1 “Report on User Needs” and D7.2 “Intermediate Report on Exploitation and Sustainability Strategy” (due 30 September 2020), which all complement each other.
As a living document, the Communication Strategy is subject to change as the project evolves. It will be adapted to the project´s needs (in accordance with the development phases of the TRIPLE platform: research and development stage, testing stage, exploitation stage) and will be regularly updated.