Effect of Sports Lottery Consumers on Sports Attitude and Behavior

ABSTRACT

The purpose of this study is to explore the effect of sports lottery consumer’s sports watching behaviors on attitudes and behaviors on this field. Using the self-edited sports watching behavior scale, sports attitude scale and sports behavior scale as research tools. While enhancing sports attitudes, they will also increase their participation behaviors. Sports lottery tickets can increase government taxes and promote sports development; they also can promote the sport lottery consumers to improve their own sports attitudes and their sports behavior after watching sports games, and then achieve the popularization of whole people that pratice sports.