The aggregate of professed firm culture elements

Abstract: The current article explores interesting, significant and recently identified nuances in disclosing the professed firm culture in the virtual realm. Its emphasis is set on two exotic instruments – organizational mantra and memorandum that senior managers in business organizations may use to successfully clarify and communicate what is their business and why they enter it.

Keywords: Strategic management, organizational culture, official culture, professed culture, corporate culture, firm culture.

JEL: L29, M14, L26.