The influence of the COVID-19 crisis on the formation of logistics quality

Relevance of research. COVID-19 crisis has led to an unequal consequence. Some industries collapsed, some - reached the top of their development. Thus, E-commerce passed a three-year path during the pandemic. Such rapid growth has led to logistical reconsideration of the e-commerce market, which raises the issue of logistics services. Despite the presence of many methodological and applied developments, the issue of measurability of logistics quality, a set of evaluation criteria for the quality of logistics services remains debatable, and due to recent events caused by the COVID -19 pandemic, suitability of applied evaluation criteria to variable environmental requirements. Thus, the problem of market value transformation of logistics needs further research.

The purpose of the study is to further develop guidelines for assessing the quality of logistics in view of current post-COVID-19 challenges. For this goal achievement it was necessary to solve the following tasks: to conduct marketing research on the quality of logistics of e-commerce in quarantine and, on this basis, to make conclusions about the transformation of the value of logistics and B2C market, which will be reflected in a set of evaluation criteria for logistics quality.

Methods: express survey of 240 e-consumers in 19 regions of Ukraine during April-May 2020 on the basis of an online-questionnaire created on Google Forms platform and shared on social networks like Facebook, Instagram, Telegram and Viber.

Conclusions and value added. The results of the study have showed that in modern conditions the formation of the quality of logistics in the B2C market is influenced by the following criteria: flexibility, timeliness, completeness, wholeness, security and E2E-interaction. It is important for consumers to be able to independently choose additional delivery functions - place, time, delivery period, method of payment, which indicates the need to develop flexibility in the services of logistics operators. The modern consumer values his time, respectively, so the logistics service provider doesn`t have the right to make a mistake in completing the order or improper storage of goods. The transformation of the value of logistics services, in the post-COVID-19 conditions, concerns online interaction and speed of data exchange with the logistics service provider: contactless technologies, gadgets and applications that provide seamless online work, regardless of location. Online interaction, in particular online shopping, according to the study, attracts them with its simplicity, the ability to compare prices on different platforms, the availability of a wide range of goods and saving time. Thus, the value of the benefits of digitalization increases. Those logistics providers that are more technologically advanced have a significant competitive advantage. E2E determine the value.