Strategic communication as a process and strategic planning of communication

This strategic communication process is usually described as encompassing different steps captured by different acronyms such as RPIE (Research, Planning, Implementation, Evaluation). Key messages are also defined in the planning step. Strategic PR plans typically include the following sections, as described by Wilcox, Cameron and Xifra: Situation, objectives, publics, strategy, tactics, timetables, budget, evaluation (planned).

OER at: https://multimedia.ciberimaginario.es/OERs/2020/CRESCEnt/2.3.1/