Perception of the media image of health care in society

Jańczyk Magdalena, Samek Ilona, Bator Damian, Dąbrowska Justyna, Wójcik Magdalena, Milanowska Joanna. Perception of the media image of health care in society. Journal of Education, Health and Sport. 2020;10(6):286-295. eISSN 2391-8306. DOI http://dx.doi.org/10.12775/JEHS.2020.10.06.031

https://apcz.umk.pl/czasopisma/index.php/JEHS/article/view/JEHS.2020.10.06.031

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© The Authors 2020;

This article is published with open access at Licensee Open Journal Systems of Nicolaus Copernicus University in Torun, Poland

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Received: 01.06.2020. Revised: 15.06.2020. Accepted: 30.06.2020.

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

Perception of the media image of health care in society

 

Magdalena Jańczyk (1), Ilona Samek (1), Damian Bator (1), Justyna Dąbrowska (1), Magdalena Wójcik (1), dr n. o zdr. Joanna Milanowska (2)

 

1) Student Research Group of Applied Psychology, Medical University of Lublin

2) Department of Applied Psychology, Medical University of Lublin

*Address for correspodence: Smolniki 7/12, 18-520 Stawiski, telephone number: 662237472,

e-mail address: magdajanczyk7@gmail.com

 

ORCID ID:

Magdalena Jańczyk: https://orcid.org/0000-0002-4948-9463

Ilona Samek: https://orcid.org/0000-0002-5538-5396

Damian Bator: https://orcid.org/0000-0002-8464-932X

Justyna Dąbrowska: https://orcid.org/0000-0002-1356-6965

Magdalena Wójcik: https://orcid.org/0000-0002-0999-6284

Joanna Milanowska: https://orcid.org/0000-0001-9741-1583

 

 

 

 

Abstract

Introduction and purpose: The mass media deal with, among others creating the image of health care. Most often, information published in the media is negative because it aims to show sensation and increase the interest of recipients. To present the perception of the media image of health care in society.

Material and method: The research was carried out using the author's questionnaire. 210 responses were collected and analyzed.

Results: The study involved men (29%) and women (71%). Majority (89.52%) of respondents were in favor of an unfavorable or neutral overall image of health care created by the media. Information reached almost 70% of respondents on long queues for visits to specialists,  half a year or more. The respondents (83.81%) also drew attention to references spreading in publishers about the lack of staff among medical workers. However, most people (69.52%) did not share the healthcare model shaped by the "fourth authority" based on their experience.

Conclusions: Based on the analysis, a negative media impact on the healthcare picture was confirmed. The data suggests that society does not quite agree with the media image of healthcare.

Keywords: media; doctor; image; healthcare; society