Особливості тематичних преференцій сучасної гік-культури (на прикладі ресурсу geek.informator )

Kysil M., Hudoshnyk O. Features of thematic preferences of modern geek culture (on the example of the resource geek.informator)

The article explores the thematic features of the Internet resource geek.informator and highlights the main trends in news viewing. Geek.informator is currently one of the popular Ukrainian-language site aimed at geek audiences. In particular, geek culture is a young phenomenon, but it has become popular among young people around the world. Therefore, this topic now occupies one of the prominent places in the culture and information flow. The purpose of the study is to explore and analyze the content and preferences of the geek audience on the example of the Ukrainian-language site geek.informator.ua. Geek culture has recently appeared in Ukraine and has not yet developed, so the young age and high popularity make this topic relevant and insufficiently studied. The study was conducted using an empirical method - in comparing the content and thematic preferences of the portals geek.informator.ua and PlayUA. Also general science method was used - in the analysis of statistical information and generalization of conclusions. The study found that geek culture is a relatively young phenomenon and, at first glance, concentrated within the boundaries of its subculture, however, it is clear that geek preferences in general do not differ much from the preferences of ordinary users. Which indicates, on the one hand, the diffusion of cultural forms and species that blur the boundaries of even closed professional, hobby communities. This study can be useful for content makers (who plan to develop geek culture in Ukraine) and advertisers (who target a young audience). The data will help to understand what topics to focus on in order to interest a mass audience that is fond of geek culture.