The Importance of Seasonality in The Activation of Tourist Services and Its Impact On the Development of the Tourism Industry

Seasonal fluctuations are present in all spheres of human activity and have a significant impact on the development of socio-economic processes in general. The sensitivity of tourism to the seasonal factor is determined by the presence of a number of objective factors: from the climatic characteristics of the routes to the cyclical nature of some social processes. In addition, the characteristics of the seasonality factor in tourism require a more detailed consideration. In the article we can see the role of seasonality in the activation of tourist services in the socio-economic development of the country and its impact on the development of the tourism industry.

Keywords: seasonality, tourism product, seasonality opportunities, seasonality of demand,