D5.1 Online Communication Campaign Design and contents

This document provides an overview of the dissemination and campaign strategy of the Families_Share project, including information about the identification and implementation of the communication approach (the various dissemination channels, tools and materials used for dissemination purposes) as well as a preliminary approach over the sustainability, exploitation and replication of the project results. The project adopts a dynamic dissemination plan from the very beginning of the project in order to: • Raise awareness about the Families_Share project and approach, the benefits and opportunities for local communities and target stakeholders • Increase engagement and encourage the involvement of targeted stakeholders in the project activities, especially during the co-design activities for the development of the Families_Share Platform • Communicate the project results and ensure the sustainability – exploitation and replication of the Families_Share outputs after the completion of the project. This report was developed for outlining the overall project dissemination strategy but also for reporting and assessing the implemented activities for reaching its dissemination objectives and target audience. This plan will be reviewed and updated on a regular basis for assessing new dissemination opportunities that are likely to emerge during the course of the project. The provided communication and dissemination plan covers branding, the project website, social media channels, electronic newsletters and press releases as well as project’s dissemination materials such as leaflets/brochures. The monitoring of dissemination activities provides information for the overall targets of the dissemination plan.