ANALYSIS OF FINANCIAL LITERACY EFFECT OF HOUSEWIVES IN KLOJEN DISTRICT

During this time a lot of fraud under the guise of investment with a variety of models. Starting from the existence of investments that offer high rates of return, social gathering chain, to investments in the form of capital goods (gold) which turned out to give false hopes. Most victims are women. Often women are often the target of fraud. Because women often become financial holders in their households, because most of the workforce is dominated by women, because women have a high consumerism character, because women often have a curiosity about new things and want to have them based on their egos, groups, and women be a financial holder in the household environment. By using multiple regression analysis it can be analyzed that the variables of banking knowledge, insurance knowledge and pawnshop knowledge have an influence on the financial management behavior of housewives in Klojen sub-district in Malang City