D5.1 - First version of the Communication and Dissemination Plan
Executive Summary The overarching objective of WP5 “Communication, Dissemination and Outreach” is to ensure a coordinated communication, strategy and plan are delivered for the ARCHIVER project and its Pre-Commercial Procurement (PCP) scheme, providing adequate visibility to all stakeholders.
As stated in the Grant Agreement Article 38.1, “The beneficiaries must promote the action and its results, by providing targeted information to multiple audiences (including the media and the public) in a strategic and effective manner”. In line with this, this strategic plan covers all the activities related to communication and outreach across the multiple target groups. This plan also defines performance measures that can subsequently be used to monitor the effectiveness of it. Both, communication activities, as well as dissemination activities, contribute fundamentally to the project’s visibility, outreach, and impact.
As a PCP, the implementation of the overall procurement process follows a precise scheme articulated around different phases. All these phases have different objectives and outcomes, and therefore different communication, dissemination, and stakeholder engagement purposes. This plan outlines the main objectives and outcomes of the PCP phases and the specific communication, dissemination, and stakeholder engagement activities that will be set to ensure the successful achievement of the project objectives.
ARCHIVER main target stakeholder groups are identified in this plan and specific engagement channels are envisaged for each of them:
1. The ARCHIVER procurers (as multipliers) and Users including publicly funded research organisations (large, medium & small organisations & infrastructures operating in the High-energy Physics, Astronomy and Cosmology, Life Sciences, Photon/Neutron Sciences and the long tail of science).
2. The Digital Preservation Coalition, Libraries and Documentation Centres, and National Repositories to be considered prime stakeholders and a target for the Early Adopters’ programme.
3. SMEs and large companies specialised in archiving and data preservation, data management, system integration, cloud service providers (CSPs) are key stakeholders as potential bidders of the tender.
4. Policy Makers & Funding Bodies (European and National) as actors defining the strategy and actions for the establishment of the European Open Science Cloud (EOSC), in particular towards the FAIR management of research data within the Digital Single Market strategy.
5. International initiatives and Standardisation bodies interested in the ARCHIVER topics and results or that can influence the uptake and sustainability of the services developed in ARCHIVER.
The ARCHIVER communication strategy is a S.M.A.R.T. (Specific, Measurable, Achievable, Relevant, and Time-bound) and KPI-driven approach to successfully pursue community building and stakeholder engagement, content creation and development of the communication activities (the Communication Toolbox), and social media campaigns. An updated version of the report which will include all of the results is foreseen at month 35.
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