H2020 TREASURE project
Published November 3, 2016 | Version v1
Presentation Open

Improving sustainability of local pig breeds using quality labels – case review and trademark development in project treasure

Creators

  • 1. KIS-Agricultural Institute of Slovenia
  • 2. CeRTA - Centri regionali per le tecnologie agroalimentari
  • 3. Department of Agricultural and Food Sciences, Division of Animal Sciences, University of Bologna

Description

The interest for traditional genetic resources, here comprised local pig breeds, has been increased for the last few decades. Yet, at the time being, majority of local pig breeds still need to be supported with subsidies in order to ensure their conservation. However, the best strategy is to have breed self-sustaining i.e. exploit the quality attributes and reputation of their products which denotes
the importance of marketing strategy and intellectual property (IP) protection. 

Files

9th International Symposium_27_oct.compressed copia (trascinato) 21.pdf

Files (103.8 kB)

Additional details

Funding

TREASURE – DIVERSITY OF LOCAL PIG BREEDS AND PRODUCTION SYSTEMS FOR HIGH QUALITY TRADITIONAL PRODUCTS AND SUSTAINABLE PORK CHAINS 634476
European Commission