Impact of Psychological Biases of Investors in Financial Satisfaction

Purpose – The purpose of this study is to investigate the impact of investor’s behavioural biases in their satisfaction with current financial position.Design/methodology/approach - Based on 207 individual investors, present study individually regressed each investor’s behaviour bias with financial satisfaction.

Findings -The results of the study showed behavioural biases like overconfidence and categorization tendency has significant positive impact on investor’s financial satisfaction levels. Others behavioural biases like Reliance on experts, Self‐control bias, budgeting tendency, Adaptive tendency has no significant impact on investor’s levels of financial satisfaction.Practical implications - Financial institutions which provides the financial products and services to clients needs to understand the behaviour of investors regarding different financial planning and investment choices. The findings of present study have implications for financial service providers.Originality/value – The relationship of psychological biases of individual investors with their financial satisfaction is widely researched in the literature. But in Pakistan no study is observed in this context. Present study fills the gap in literature with the perspective of individual Pakistani investors.