IMPACT OF EFFECTIVE PERFORMANCE EXPECTANCY, EFFORT EXPECTANCY AND SOCIAL INFLUENCE ON STUDENTS' BEHAVIOURAL INTENTION TO USE BLACKBOARD

Learning Management Systems (LMS), such as Blackboard, are widely used in universities. However, many universities employing Blackboard have encountered various difficulties during implementation, specifically in the domains of effectiveness, acceptance of the LMS-based delivery of teaching courses, and students� Behavioural Intention (BI) to use the LMS. Conducted at the Faculty of Computing and Information Technology (FCIT), King Abdulaziz University, Jeddah, Saudi Arabia, this empirical study aims to investigate the impact of Performance Expectancy (PE), Effort Expectancy (EE) and Social Influence (SI) on students' BI to use Blackboard. This study identifies three hypotheses to validate the effects of PE, EE and SI on the students' BI to use Blackboard. The participants of this study were students at FCIT, King Abdulaziz University. The pilot study sample consisted of 31 students. A questionnaire containing Arabic-language questions adapted from the Unified Theory of Acceptance and Use of Technology (UTAUT) instrument was distributed amongst the participants. The result exhibited both validity and internal reliability; furthermore, a correlation analysis validated the hypotheses, thus exhibiting that EE and SI do not have a significant effect on BI. Conversely, PE was observed to positively influence users BI. Although this study is a pilot study, the obtained results are promising that able to conclude the hypotheses.