Published February 15, 2017 | Version v1
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Methods of marketing research in banking

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The paper considers the nature of marketing research in banking activities, the main directions of marketing research in the banking sector, identified tasks that can be solved based on the methods of marketing research. 

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Краевский Б. Н., Макухина Я. О. .pdf

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2414-2948 (ISSN)
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http://www.bulletennauki.com/kraevskiy (URL)