A Study on the Attitude of Women towards Organically Grown Foods with Respect to Health, Environment and Pricing

The aim of the present investigation is to study the Attitude of Women towards Organically Grown Foods with respect to Health, Environment and Pricing. 
The main study was conducted on a randomly selected sample of 120 subjects. 
The subjects were divided into equal numbers; 60 working women and 60 home makers. They were again sub-divided based on their monthly family income, as 30 women with income greater than Rs. 50,000 and 30 women with income less than Rs. 50,000 per month. The sample was further divided according to their educational qualification as well, as 15 postgraduates and 15 undergraduates. The same was repeated for the other category respectively. 
The attitude of women towards organic foods for the present study was assessed using a modified questionnaire by Stacey Paterson (2015). The data collectedwas tabulated and subjected to statistical analysis using arithmetic mean, standard deviation, student’s  t-test and Karl person’s coefficient of correlation test.
The results of this investigation indicated that there was no significant difference in attitude of women towards health, environment and pricing based on their educational qualification and monthly family income. There was a significant difference in knowledge on organic foods based on the monthly family income. The women who were having the family income less than Rs.50000/- a month and women who had higher family income and were post graduatesexhibited better knowledge on organic foods.A positive relationship was found between the attitude and knowledge on organic foods based on educational qualification and monthly family income. Hence, it was concluded that, higher educational qualification and family income, are the most influential factors determining the attitude and knowledge of women towards organic foods.