Working Women Policyholders' Awareness on the Policies Offered and Facilities Provided by LIC

India is ranked 10th among 156 countries in the life insurance business (IRDA Report, 2016) and the sector is expected to grow at a Compound Annual Growth Rate (CAGR) of 12 to 15 per cent and would penetrate by five per cent in the next five years (Sectoral Report, 2016). LIC, a state-owned life insurer, offers a variety of products to cater the emerging needs of the public and is in forefront by providing innovative services to facilitate its policyholders. Even in the competitive environment, the corporation was able to maintain 70.44 per cent of market share in first year premium and 76.84 per cent of market share in policies sold in 2015-2016 by adopting innovative strategies. (IRDA Journal, 2016). A study was carried out among 575 working women policyholders to analyze the awareness on the policies and facilities provided by the LIC. It reveals that working women policyholder are highly aware on whole life plan and payment at branch cash counter.