CUSTOMERS SATISFACTION TOWARDS ONLINE SHOPPING IN POLLACHI TALUK
- 1. Assistant Professor, Department of Commerce (CA), Sree Saraswathi Thyagaraja College, Pollachi, Tamilnadu
- 2. Associate Professor, Department of Commerce (CA), Sree Saraswathi Thyagaraja College, Pollachi, Tamilnadu
- 3. Assistant Professor, Department of Commerce (CA), Kamalam College of Arts and Science, Anthiyur, Udumalpet, Tamilnadu
Description
Online shopping is a recent phenomenon in E-commerce and its definitely going to be the future of shopping in the world. Due to increasing internet and mobile penetration, growing acceptability of online payments has provided the unique opportunity to companies to connect with their customers. In recent days rural peoples also start buying products through online. Convenience is one of the major reasons, but huge discounts and offers provided by the online merchants was the important reason for ever-increasing sales in online shopping. This study attempts to find out the customers satisfaction towards online shopping in Pollachi Taluk. The required data were collected from 150 respondents those who are buying products in online; by using structured questionnaire. This study helps to find out the most preferred shopping site, Reason for buying products, product preferences satisfaction of online consumers and also to suggest the steps have to be taken to the online merchants to improve their sales.
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References
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