Not on my plate: a cross-cultural qualitative study on anti-vegan sense-making and resistance

This record contains the scientific publication "Not on my plate: a cross-cultural qualitative study on anti-vegan sense-making and resistance", published in the British Food Journal.

The study explores how self-identified anti-vegans in Greece and the Netherlands rationalize their opposition to veganism and plant-based diets. Drawing on psychological reactance theory, cognitive dissonance theory and focus theory of normative conduct, the article examines how cultural identity, autonomy concerns, skepticism toward sustainability-related information and social norms shape anti-vegan sense-making and resistance.

Funded by the European Union under GA no. 101136507. Views and opinions expressed are however those of the author(s) only and do not necessarily reflect those of the European Union or the European Research Executive Agency (REA). Neither the European Union nor the granting authority can be held responsible for them.