U2Demo_D7.1_Dissemination and Communication Plan

The Deliverable Dissemination and Communication (D&C) Plan (D7.1) outlines U2Demo’s communication strategy and activities. It will include at least two versions, with the first submitted at M6 and updated at M24 (or earlier if justified). This deliverable has been prepared by the leader of Work Package WP7 – REScoop.Vlaanderen.

The U2Demo Project, launched in September 2024 with €5 million in funding under the Horizon Europe framework, aims to revolutionize energy distribution and democratize access to sustainable energy through Peer-to-Peer (P2P) energy trading and Energy Sharing. The project focuses on developing consumer-centered management strategies to enable widespread participation in decentralized energy systems.

To ensure the project’s success and impact, its strategies and solutions must be effectively communicated and disseminated to relevant target groups during the project lifespan and beyond. To this end, the D&C Plan identifies the key target audiences mentioned in the project proposal and outlines the communication and dissemination strategies needed to share the project’s main goals and outcomes.

This deliverable builds upon the preliminary dissemination and communication plan, agreed upon by the consortium and outlined in the U2Demo grant agreement, with additional details and structure. The document presents an overview of U2Demo’s target audiences and key messages while detailing the project’s communication channels and tools. It also highlights the work completed in the project’s first semester, including establishing the project’s visual identity (logo and brand guidelines), creating branded materials (templates, headers, flyers, roll-ups, etc.), launching its online presence (website and social media platforms), and planning initial dissemination activities.