THE FACTORS INFLUENCING THE SAVING BEHAVIOR OF YOUNG PROFESSIONALS IN A STATE UNIVERSITY

This study explored the factors that influence the saving behavior of young professionals of a state university, with the goal of strengthening their financial discipline and awareness. Using a quantitative descriptive-correlational research design, data were collected from 150 young professionals chosen through purposive quota sampling. Data were gathered through face-to-face and online surveys, allowing accessibility and convenience for participants across state university’s main and extension campuses. Statistical tools such as the mean, standard deviation, Spearman’s Rho, and the Generalized Linear Model (GLM) were used to assess the levels, relationships, and predictors of saving behavior. Results showed that young professionals generally demonstrate a high level of saving behavior, meaning they tend to budget, save regularly, and manage their spending carefully. Among the influencing factors, self-control emerged as the strongest predictor of saving behavior, followed by parental socialization and financial literacy, while peer influence was found to have no significant effect. These findings suggest that financial discipline, practical knowledge, and family guidance have a stronger influence on saving habits than social pressures or peer norms.Overall, the study confirmed that saving behavior is both intentional and socially shaped, reflecting the combined influence of personal control, financial understanding, and family values, as supported by the Theory of Planned Behavior (Azjen, 1991) and the Consumer Culture Theory (by Arnould & Thompson, 2005).