MODERN INNOVATIVE APPROACH TO PROFESSIONAL TRAINING

The article is devoted to the study of innovative methods in the development of human resources in the context of rapid social and economic transformations. It emphasizes that modern organizations increasingly view human capital as their main competitive advantage, which necessitates the introduction of new approaches to personnel training, motivation, and professional growth. The paper analyzes current trends in human resource management, including the integration of digital technologies, e-learning platforms, artificial intelligence, and competency-based approaches in the development of employees. Special attention is given to the formation of innovative corporate culture, continuous learning, and talent management systems aimed at improving organizational performance.