A Study To Assess The Effectiveness Of Awareness Campaign On Knowledge Regarding Expression And Storage Of Breast Milk Among Working Mothers Of Infants In Selected Urban Community Areas Of Jabalpur, (M.P.)

ABSTRACT

Breastfeeding is the natural step after the childbirth and it is a very special gift from a mother to her baby. the use of expressed breast milk has been advocated as an effective way of encouraging and maintaining lactation when the mother is separated from the baby. However, Prospects of expressed breast milk for any considerable period of time is unavoidable in new natal units and in many household, especially among working mothers who need to report back to work soon after delivery. Expressing breast milk introduces an opportunity for mother to feed the baby and also abiding by exclusive breast feeding scenario .The purpose of the study was to know how working women breastfeed their children and their knowledge about breast milk expression and storage as the mother returns to work.

Methodology

 The quantitative and evaluative research approach was used and a pre experimental one group pre-test and post- test design was used. The study was conducted in selected urban community area of Jabalpur. The sample consist 40 working mothers of infants selected by purposive sampling technique. The data was analysis using descriptive and inferential statistics.

Findings

According to study only 4(10%) working mothers are using expressed breast milk out of 40. Analysis revealed that there was marked increase in the mean value from 12.87 in the pre test to18.96 in post test and the standard deviation is increased from 4.60 in pre test to 6.30 in the post test. The mean difference was 6.09 and SD difference was 1.7 and the calculated ‘t ‘ value was 4.939 and table value at 0.05 level is 2.02 .calculated value was more than table value (4.939>2.02) at significant level (0.05). So alternative hypothesis was accepted. the statistically high significant difference between the pre and post test level of knowledge. Hence it indicates awareness campaign was effective