Research on Design Creativity Generation and Practice Paths Enabled by AI

The rapid development of artificial intelligence has profoundly impacted the thinking paradigms and practical ecosystems of design creativity. By leveraging intelligent technologies to empower design creativity generation, we not only expand the boundaries of traditional design methods but also enrich the pathways for creative practice. In the face of the opportunities and challenges brought by the integration of AI and design, it is imperative to establish a human-machine collaboration mechanism that harmoniously integrates technological rationality with humanistic aesthetics. This approach aims to effectively avoid the homogenisation of intelligent design while highlighting the unique creative value of individual designers. Based on this understanding, this paper constructs an intelligent-assisted design creativity generation model, emphasising a human-centred collaborative logic that deeply integrates designers' experiential wisdom with AI's data analysis capabilities. This model forms an innovative practice mode that is both aesthetically meaningful and culturally sensitive, aiming to provide theoretical insights and practical references for the sustainable development of design creativity in the AI era.