US East & West Coast Nonsurgical Rhinoplasty

Nonsurgical rhinoplasty, or "nose filler," has become a popular method for temporarily reshaping the nose without surgery. This study examines geographical differences in online interest for the procedure across major U.S. cities on the East and West Coasts. We analyzed Google search-volume data from 2022 to 2024 for "nose filler" keywords in ten cities (five per coast).

Our findings indicate significantly higher search volumes on the West Coast, with Los Angeles averaging 18,200 searches per month. While New York and Miami led the East Coast, their search volumes and year-over-year growth rates were lower. The term "liquid rhinoplasty," specifically, saw a 22% increase in West Coast metros compared to just 9% on the East Coast.

We conclude that the demand for nonsurgical rhinoplasty is geographically varied, likely influenced by local aesthetic culture, social media trends, and the concentration of practitioners. These insights suggest that aesthetic practices could benefit from customizing their marketing strategies based on regional demand.

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