Urban ReLeaf Engagement, Communication and Dissemination Plan II

This deliverable provides an update report on the Engagement, Communication, and Dissemination (ECD) activities carried out during the first half of the Urban ReLeaf project (M1- M28). Building on the initial strategy outlined in Deliverable 6.1, it offers a consolidated overview of outcomes related to engagement events, pilot activities, stakeholder input, communication tools, dissemination activities, and their evaluation through KPIs. The report also documents lessons learned and outlines priorities for the final half of the project.

The revised ECD strategy shifts from awareness-building to action-oriented dissemination, emphasising replication, capacity building, and targeted stakeholder influence. It supports new initiatives including the Accelerator Cities programme; Creativity and Culture Pop-Up Labs; expanded Community of Practice activities; insights workshops; and enhanced support for Key Exploitable Results (KERs). These refinements aim to enhance visibility, enable practical uptake, and ensure lasting impact beyond the project period.

This deliverable comprises 4 parts:

Part 1- Strategic: the foundation of Urban ReLeaf's ECD activities. It introduces core definitions and the four-phase framework from awareness-raising to post-project sustainability. It presents the "Storytelling for Two" approach, the hub-and-spoke stakeholder outreach model, and alignment with inclusive engagement standards.

Part 2 – Implementation: Engagement Communication and Dissemination. It highlights tools and platforms supporting awareness and participation across six pilot cities in the first 28 months. It covers the evolution of the visual identity, social media, website, stakeholder events, press coverage, audio-visual outputs, dissemination activities, including local city pilot exploitation strategies and broader project innovation action strategies.

Part 3 – Monitoring: Key Performance Indicators. We consolidate the monitoring, metrics and data, reporting against Key Performance Indicators (KPIs), demonstrating engagement across scientific, policy, and public domains, including reach metrics and inclusion progress.

Part 4 - Strategic evolution: next steps for ECD. This is based on lessons learned, outlining shifts toward action-oriented messaging, replication support, and targeted stakeholder influence. It details updated objectives for the final phase (M28–48), emphasising knowledge transfer and accelerator cities support, concluding with post-project sustainability plans.