Marketing Strategy of MAGNUM

The objective of this paper is to identify how Magnum has been able to establish itself as
the premium brand in ice cream.
Methods: In order to come at the conclusion certain data from secondary resources has been
used.
Findings: The objective of differentiating from your competition isn’t just about adding
new and novel features, better chocolate, more nuts or interesting flavors – others can
do that too, eventually. A more sustainable way to differentiate your product is to
make your product different in the mind of your potential customer.