ANALYSIS OF ATTRACTIVENESS AND VISITOR PERCEPTIONS OF WAAI TREE HOUSE TOURIST ATTRACTION IN WAAI VILLAGE SALAHUTU SUB-DISTRICT CENTRAL MALUKU DISTRICT

This study aims to analyze the attractiveness and perception of visitors to the Waai Tree House tourist attraction located in Negeri Waai, Salahutu District, Central Maluku Regency. The method used is quantitative descriptive method, with data collected through observation, documentation, and distributing questionnaires to visitors. Site attractiveness assessment was carried out using ADO-ODTWA guidelines. The results showed that Waai Tree House has a feasibility index of 83%, which indicates that this area is very suitable to be developed as a nature-based tourist destination. The main attraction of this area is the natural beauty, uniqueness of the location, and the presence of nearby waterfalls that support tourism activities. Accessibility is rated as good, and facilities such as accommodation, infrastructure and amenities are considered adequate. Visitor perceptions of the site are generally positive, especially regarding cleanliness, comfort and the surrounding natural environment. The study recommends improving service quality and implementing sustainable management practices to support the development of environmentally friendly and sustainable nature-based tourism