Published July 30, 2025 | Version CC-BY-NC-ND 4.0
Journal article Open

Neura Soul and the AI Mind: Emotional Memory, Digital Identity, and the Psychology of Consumer Choice

Authors/Creators

  • 1. Department of Computer Science, Ajeenkya D Y Patil University, Pune (Maharashtra), India.

Contributors

Contact person:

  • 1. Department of Computer Science, Ajeenkya D Y Patil University, Pune (Maharashtra), India.
  • 2. Student, Department of Computer Science, Ajeenkya D Y Patil University, Pune (Maharashtra), India.

Description

Abstract: This paper explores how NeuraSoul, a multimodal AI system with emotional memory, intersects with behavioural economics to shape consumer decision-making. AI-driven features such as personalised recommendations and targeted advertising are rooted in behavioural design, strategically crafted to influence purchasing behaviour. Case studies of organisations like Amazon, Netflix, and Google offer valuable insights into how AI engages with buyer psychology. While NeuraSoul and similar technologies enable deeper personalisation and business optimisation, they also raise significant concerns regarding data privacy and potential psychological manipulation. This research aims to examine the functional role of AI within these domains, evaluate its psychological and economic impacts, and uncover the mechanisms through which it exerts influence. Ultimately, the findings will shed light on how AI, such as NeuraSoul, transforms consumer behaviour and what that transformation means for modern businesses.

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Additional details

Identifiers

DOI
10.35940/ijsce.B3670.15030725
EISSN
2231-2307

Dates

Accepted
2025-07-15
Manuscript Received on 30 April 2025 | First Revised Manuscript Received on 04 June 2025 | Second Revised Manuscript Received on 16 June 2025 | Manuscript Accepted on 15 July 2025 | Manuscript published on 30 July 2025.

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