A STUDY ON FALSE & MISLEADING ADVERTISEMENT IN THE E-COMMERCE SECTOR CONSUMER AWARENESS & LEGAL REDRESS MECHANISMS

The proliferation of e-commerce platforms has revolutionized the retail landscape, offering unparalleled convenience to consumers. However, this growth has been accompanied by a surge in false advertising practices that mislead consumers and undermine trust in digital marketplaces. This study aims to investigate consumer awareness of false advertising in the e-commerce sector and evaluate the effectiveness of legal redress mechanisms in addressing such issues. By employing a mixed-method approach, the research collects primary data through surveys and interviews with e-commerce users, supplemented by a review of legal frameworks and documented cases.

The study seeks to identify common forms of false or misleading advertisement, assess consumer awareness of their rights, and analyse the efficacy of existing legal protections. Preliminary findings are expected to reveal gaps in consumer knowledge and challenges in the enforcement of advertising standards. The research will culminate in actionable recommendations for enhancing consumer education, strengthening legal accountability, and fostering ethical advertising practices within the e-commerce ecosystem. This work aims to contribute to the broader discourse on consumer rights and corporate responsibility in the digital age.