Published June 30, 2025 | Version CC-BY-NC-ND 4.0
Journal article Open

Research on Strategies for Chinese-English Translation of Company Profiles

Creators

  • 1. School of Foreign Languages and Cultures, Panzhihua University, Panzhihua, China.

Contributors

Contact person:

Researcher:

  • 1. School of Foreign Languages and Cultures, Panzhihua University, Panzhihua, China.
  • 2. Professor, School of Foreign Languages and Cultures, Panzhihua University, Panzhihua, China.

Description

Abstract: As global economic integration deepens, numerous Chinese enterprises have expanded internationally. In this context, company profiles, serving as corporate ambassadors, assume a pivotal role in international business interactions. However, current research reveals that language barriers, cultural disparities, and other factors significantly impact translation quality. Most existing English translations of Chinese company profiles exhibit inconsistent quality and numerous deficiencies. This study investigates the challenges in translating Chinese company profiles into English through a systematic analysis and comparison of diverse profile types. This research seeks to enhance translation quality and support Chinese enterprises' global market expansion by identifying translation shortcomings and proposing targeted solutions. Effective translations of company profiles must accurately convey industry-specific terminology, mitigate potential misunderstandings stemming from cultural differences between the West and China, and be tailored to diverse target audiences.

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Additional details

Identifiers

DOI
10.35940/ijmh.H1812.11100625
EISSN
2394-0913

Dates

Accepted
2025-06-15
Manuscript Received on 23 March 2025 | First Revised Manuscript Received on 27 March 2025 | Second Revised Manuscript Received on 20 May 2025 | Manuscript Accepted on 15 June 2025 | Manuscript published on 30 June 2025.

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