IDENTIFICATION OF FACTORS AND CHALLENGES AFFECTING EXPORTS OF MORADABAD BRASSWARE INDUSTRY

ABSTRACT 
The Moradabad Brassware Industry, renowned for its exquisite craftsmanship, faces significant challenges in maximizing its export potential. This paper explores the various factors and challenges hindering the Moradabad Brassware industry's growth in the global market. (Banerjee, S., 2017) The research identifies limitations in production processes, inadequate design and marketing strategies, fluctuating raw material prices, complex regulatory environments, and labour issues as key factors affecting exports. Additionally, the paper discusses the challenges faced by exporters, including competition from cheaper alternatives, meeting international quality standards, and navigating intricate trade policies. (Sharma, A.K., 2006) Finally, the paper proposes recommendations to overcome these challenges, including industry modernization, design innovation, improved marketing and branding, and policy advocacy for streamlined export procedures. Addressing these factors and challenges is crucial for the Moradabad Brassware Industry to thrive in the international marketplace and preserve its rich heritage for generations to come. (Fink, A., 2005).