Media Economics: Key Observations and Reflections by the Editors

In this chapter, we present our main observations from editing this handbook. We see an increasing relevance of media economics research as the object of research expands. More media products are emerging as more firms offer goods that can be considered media. Platforms have expanded our understanding of what should be considered media firms and industries. This leads to a broadening of the applicability of media economics research and, consequently, to a broadening of the definition of scholarship itself. Media economics scholarship is becoming more diverse, and we believe that this heterogeneity is an intrinsic characteristic that is beneficial and should be embraced. To take full advantage of the opportunities offered by diversity, the field needs to reassess the usefulness of routinely used methods and update its methodological skills, including by importing methods from other disciplines. Industry research remains an important pillar of media economics and should be fostered for mutual benefit, for example in terms of data access and applicability of results. Last but not least, a dewesternized media economics should begin to disclose the preconditions and contextual factors that influence or even largely determine both applicable research designs and results.

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The handbook presents key contributions from scholars worldwide, providing a comprehensive exploration of current trends in media industries from diverse perspectives. Within the framework of understanding contemporary and future trajectories in media markets and industries, the volume delves into their influence on media organization and delivery, along with broader societal and market implications. Encompassing research at the crossroads of economics, management, political economy, and production studies, the handbook emphasizes the necessity for a robust interdisciplinary dialogue. Beyond scrutinizing present and forthcoming industry developments, the handbook addresses pivotal issues pertaining to media economics research methods and pedagogy. It serves as a valuable resource for scholars, students, and media professionals, providing insights into media economics as an academic field and delving into the multifaceted dynamics that shape the media landscape. Doing this, it contributes to the ongoing discourse on the evolving nature of media markets and their profound impact on society.

• Provides extensive coverage of current research in both traditional and digital forms of media.
• Presents media economics as an international science.
• Discusses media economic development at market, industry and firm levels.