A RESEARCH REPORT: BEHAVIORAL ANALYSIS ON PURCHASING ENERGY DRINKS AND THIER IMPACT ON HEALTH

This research explores consumer behavior in purchasing energy drinks and evaluates their health impacts. The study combines data from surveys, focus groups, and a review of existing literature to identify key purchasing drivers, such as lifestyle demands, marketing influence, and demographic trends. Results indicate that younger consumers and individuals with high workloads are more likely to purchase energy drinks, often driven by convenience and perceived performance enhancement. In this we have also done bibliometric analysis and found variables that affects consumption of energy drink.