Published April 9, 2025 | Version v1
Project deliverable Open

Annex: Webshop prototype for behaviour change interventions for sustainable logistics choices

  • 1. VIABIRDS Technologies GmbH
  • 2. ROR icon Salzburg Research Forschungsgesellschaft mbH (Austria)

Description

These files delineate the UX design and customer journey of the webshop prototype and their varying behaviour change techniques (BCTs) to motivate sustainable delivery choices on e-commerce sites, which was tested among a sample of online shoppers. Please refer to the main file "Webshop prototype for behaviour change interventions for sustainable logistics choices" for a description of the works completed.

Files

Prototyp Webshop V6_with_priming BCT.pdf

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Additional details

Funding

European Commission
DUT - European Parntership Driving Urban Transitions 101069506