Aesthetic Gaffes: Perspectives of the Radio Media Professional and Production

This study explores the phenomenon of aesthetic gaffes in radio media, examining the perspectives of both radio media professionals and production teams. Aesthetic gaffes refer to mistakes or oversights in the creative and technical aspects of radio programming, such as sound design, music selection, and narrative structure. Through the uses and gratification theory, this paper identifies common aesthetic gaffes in radio production, including inconsistencies in audio quality, ineffective use of sound effects, and poorly crafted narrative arcs. The findings highlight the importance of attention to detail, creative vision, and technical expertise in producing high-quality radio content. This study contributes to the understanding of radio aesthetics and provides practical insights for radio professionals seeking to improve their craft.